1st Step to Catapult Conversions

New entries to business today tend to be fairly savvy. Anyone willing to do a bit of Google searching can learn some common terms and concepts. Everyone knows that conversions (sales) are the goal. So, why are so many being drained of their funds – month after month – by ineffective tactics? Tactics without Strategy […]

Much Ado About Lean Canvas

> Business Plan Process: as Crucial as the Result < Attention grabbing: that’s the point. When authors attempt to pen a bestseller, they often aim to introduce fresh ideas, a new spin, or a different solution to a common problem. The glitch that unsuspecting buyers don’t realize: an idea recently crafted to become popularized (like Lean […]

You Can’t Hack Fundamentals…

Analytics Aren’t Everything “Growth is about doing business fundamentals well, not finding one sneaky lever for exponential growth.” – Andy Johns (Facebook, Twitter, Quora, Wealthfront) Everywhere we turn, it’s: ‘hack this, analyze that’. Yes, automation can offer tremendous advantages. Analytics, like accurate Financials, can reveal important pieces of the puzzle. But effort and outcome must […]

>>>>>> BRAND Identity <<<<<

Foundation for Conversions Identity + Reach ^ Traction > Conversions Designing and implementing effective positioning, tools, systems, and processes establishes a solid foundation for growth. Many budding and young ventures could benefit from a deeper understanding of how and why an effective Brand design/message positioning package marks your territory. The concept encompasses far more than just a […]

Time is the One Resource…

We Cannot Manufacture or Recapture © This title is our mantra…for a very good reason. That reason speaks for itself. Let’s take another look at why time is our most precious resource. We are acutely aware of how – early on during each new year – a dirty word surfaces again. For one reason or another, the shame-oriented concept […]