Much Ado About Lean Canvas

> Business Plan Process: as Crucial as the Result < Attention grabbing: that’s the point. When authors attempt to pen a bestseller, they often aim to introduce fresh ideas, a new spin, or a different solution to a common problem. The glitch that unsuspecting buyers don’t realize: an idea recently crafted to become popularized (like Lean […]

You Can’t Hack Fundamentals…

Analytics Aren’t Everything “Growth is about doing business fundamentals well, not finding one sneaky lever for exponential growth.” – Andy Johns (Facebook, Twitter, Quora, Wealthfront) Everywhere we turn, it’s: ‘hack this, analyze that’. Yes, automation can offer tremendous advantages. Analytics, like accurate Financials, can reveal important pieces of the puzzle. But effort and outcome must […]

>> Marketing & Sales Logic <<

GOALS: Identity + Reach > Traction ^ Conversion (more than 900 reads @ plottio.com/post/StrategyGBD) Designing and implementing effective positioning, tools, systems, and processes creates a solid foundation for effective growth. Time invested in planning always reaps richer dividends than attempting to go without, despite the fact that so many ventures casually do the latter. Message Positioning […]