1st Step to Catapult Conversions

New entries to business today tend to be fairly savvy. Anyone willing to do a bit of Google searching can learn some common terms and concepts. Everyone knows that conversions (sales) are the goal. So, why are so many being drained of their funds – month after month – by ineffective tactics? Tactics without Strategy […]

Much Ado About Lean Canvas

> Business Plan Process: as Crucial as the Result < Attention grabbing: that’s the point. When authors attempt to pen a bestseller, they often aim to introduce fresh ideas, a new spin, or a different solution to a common problem. The glitch that unsuspecting buyers don’t realize: an idea recently crafted to become popularized (like Lean […]

You Can’t Hack Fundamentals…

Analytics Aren’t Everything “Growth is about doing business fundamentals well, not finding one sneaky lever for exponential growth.” – Andy Johns (Facebook, Twitter, Quora, Wealthfront) Everywhere we turn, it’s: ‘hack this, analyze that’. Yes, automation can offer tremendous advantages. Analytics, like accurate Financials, can reveal important pieces of the puzzle. But effort and outcome must […]

Growth Hacking Wins: Think Different

Whether conceptual, technical, or otherwise, today’s examples of growth hacking span a spectrum. This spectrum has produced a modernized bridge composed of tools for traffic attraction, commonly tracked and measured through analytic metrics that intend to cause increased conversions (i.e. visitor to customer) through hastened or magnified audience engagement. When coupled with the wisdom of […]