1st Step to Catapult Conversions

New entries to business today tend to be fairly savvy. Anyone willing to do a bit of Google searching can learn some common terms and concepts. Everyone knows that conversions (sales) are the goal. So, why are so many being drained of their funds – month after month – by ineffective tactics? Tactics without Strategy […]

You Can’t Hack Fundamentals…

Analytics Aren’t Everything “Growth is about doing business fundamentals well, not finding one sneaky lever for exponential growth.” – Andy Johns (Facebook, Twitter, Quora, Wealthfront) Everywhere we turn, it’s: ‘hack this, analyze that’. Yes, automation can offer tremendous advantages. Analytics, like accurate Financials, can reveal important pieces of the puzzle. But effort and outcome must […]

Growth Hacking Wins: Think Different

Whether conceptual, technical, or otherwise, today’s examples of growth hacking span a spectrum. This spectrum has produced a modernized bridge composed of tools for traffic attraction, commonly tracked and measured through analytic metrics that intend to cause increased conversions (i.e. visitor to customer) through hastened or magnified audience engagement. When coupled with the wisdom of […]

>>>>>> BRAND Identity <<<<<

Foundation for Conversions Identity + Reach ^ Traction > Conversions Designing and implementing effective positioning, tools, systems, and processes establishes a solid foundation for growth. Many budding and young ventures could benefit from a deeper understanding of how and why an effective Brand design/message positioning package marks your territory. The concept encompasses far more than just a […]