1st Step to Catapult Conversions

New entries to business today tend to be fairly savvy. Anyone willing to do a bit of Google searching can learn some common terms and concepts. Everyone knows that conversions (sales) are the goal. So, why are so many being drained of their funds – month after month – by ineffective tactics? Tactics without Strategy […]

Much Ado About Lean Canvas

> Business Plan Process: as Crucial as the Result < Attention grabbing: that’s the point. When authors attempt to pen a bestseller, they often aim to introduce fresh ideas, a new spin, or a different solution to a common problem. The glitch that unsuspecting buyers don’t realize: an idea recently crafted to become popularized (like Lean […]

Crowdfunding 2016 Directory

If your business is looking for funding, or know one that is, you will find this list to be your Holy Grail! With more than 50 live links, categorized according to main industry sectors and target audiences, any operation positioned for a Crowdfunding campaign will be able to easily and quickly compare the available platforms […]

You Can’t Hack Fundamentals…

Analytics Aren’t Everything “Growth is about doing business fundamentals well, not finding one sneaky lever for exponential growth.” – Andy Johns (Facebook, Twitter, Quora, Wealthfront) Everywhere we turn, it’s: ‘hack this, analyze that’. Yes, automation can offer tremendous advantages. Analytics, like accurate Financials, can reveal important pieces of the puzzle. But effort and outcome must […]

Growth Hacking Wins: Think Different

Whether conceptual, technical, or otherwise, today’s examples of growth hacking span a spectrum. This spectrum has produced a modernized bridge composed of tools for traffic attraction, commonly tracked and measured through analytic metrics that intend to cause increased conversions (i.e. visitor to customer) through hastened or magnified audience engagement. When coupled with the wisdom of […]

>>>>>> BRAND Identity <<<<<

Foundation for Conversions Identity + Reach ^ Traction > Conversions Designing and implementing effective positioning, tools, systems, and processes establishes a solid foundation for growth. Many budding and young ventures could benefit from a deeper understanding of how and why an effective Brand design/message positioning package marks your territory. The concept encompasses far more than just a […]

>> Marketing & Sales Logic <<

GOALS: Identity + Reach > Traction ^ Conversion (more than 900 reads @ plottio.com/post/StrategyGBD) Designing and implementing effective positioning, tools, systems, and processes creates a solid foundation for effective growth. Time invested in planning always reaps richer dividends than attempting to go without, despite the fact that so many ventures casually do the latter. Message Positioning […]

Time is the One Resource…

We Cannot Manufacture or Recapture © This title is our mantra…for a very good reason. That reason speaks for itself. Let’s take another look at why time is our most precious resource. We are acutely aware of how – early on during each new year – a dirty word surfaces again. For one reason or another, the shame-oriented concept […]